I want to use problems to find new solutions

Your customers' problems, your suppliers' problems and your own problems can all be opportunities.

If, for example, a customer complains about having to throw away so much packaging, consider whether you can deliver the product in returnable packaging, or demand that your supplier does this.

You might also be able to come up with an innovative solution which enables customers themselves to re-use your packaging for something completely different.

New experiences – new solutions
When you encounter a new world, you often see problems that may seem insurmountable compared with everyday life back home. But you may also see equally big opportunities.

This was certainly the case for a young Dane called Niels Bonefeld. On a trip to Tanzania, he saw just how important bicycles were for ordinary people. He also thought about just how many bicycles are scrapped each year in Denmark.

Bicycles gain a new lease of life – and then another
This led him to set up the company Baisikeli (bicycle in Swahili, the language spoken in Tanzania) with a friend. The company first returns old bicycles to working order and hires them out in Denmark. Once they have served their time there, they are sent to Africa, where they are returned to working order once again and sold at competitive prices.

There are doubtless also many problems in your local area crying out for a solution.