I want to sell to conscious consumers

The market for goods manufactured with consideration for the environment and local communities is rapidly growing. It is estimated that global sales of fairtrade products grew by 22% from 2007 to 2008 alone.

Benefiting millions of families
It is also estimated that 7.5 million producers and their families in developing countries are benefiting from fairtrade schemes.

Besides fairtrade products, there is also a growing market for organic products and a rising awareness of climate issues.

Internet as sales channel
In other words, there are many different approaches a company can take if it wants to appeal to the conscious consumer.

Consumers in this group do not necessarily live in the same part of town or even the same town, do not necessarily work in the same place, and do not necessarily shop in the same stores.

The internet may therefore be a good way of reaching out to conscious consumers, allowing you to sell to small groups of people scattered across a wide area.