I want to certify my company

Certification could be your ticket into new customer segments. It can also lead to innovation within your company.

If you become environmentally certified, this might lead you to reconsider whether you can produce in a new, cheaper and more environmentally-friendly way. Similarly, fairtrade certification could open the door to new customer groups.

Trust marks add credibility
Many companies have found that trust marks are essential for attaining credibility in the market.

Many consumers automatically assume that products with a sustainable profile will be more expensive. It is therefore important to make active use of trust marks to communicate quality and justify any price premium.

There are a variety of recognised environmental labels and trust marks covering working conditions.

Danish labelling schemes (Danish)

ISO social standard
ISO produces some of the best-known international standards, and they are no longer just about a company's production processes and quality assurance. There is now an ISO standard for environmental management (ISO 14000), and work is under way on a new standard for social responsibility (ISO 26000).

A Danish version of the social responsibility standard will also be introduced.

Standard providing guidelines for social responsibility

Awareness of trust marks and standards can also serve as inspiration for innovation, starting with the question: How can we meet these requirements most effectively and economically?

According to the Danish Consumer Council, the most credible trust marks in Denmark are as follows:

It might also be worth looking into certification by the Business Social Compliance Initiative (BCSI) or the Fair Labor Association (FLA).
Danish Standards has launched a project looking into how standards can promote innovation (Danish).