I want to market what we do

There are various tools that companies can use to tell the world about what they do.

Some companies may hold back on communicating about their social and environmental work for fear that the outside world will then be extra-critical about everything the company does.

More critical eyes
It is often true that companies that actively communicate on sustainability are looked at more critically.

But if you communicate honestly and carefully about both your results and your challenges, the risk of reputational damage is minimal.

Ground rules for communication
In all communication, you need to identify:

• Target group
• Message
• Medium
• Timing
• Desired effect