I want to help my customers save on taxes and levies

Instead of focusing on a product, some companies choose to focus on the service that the product represents. This can be nailed down by asking the question: What does your product do for your customer?

If you think along these lines, you begin to focus on all of the services that follow in the wake of the product, such as distribution, management and waste products.

Only natural
Thinking in terms of services opens up new business opportunities which some companies have learnt to exploit. Instead of selling chemicals, they sell 'chemical management' and take greater responsibility for the use and disposal of chemicals. Offering services that can be sold together with a product will often be only natural.

Experience shows that there are large financial and environmental gains to be made when a company takes responsibility for how its products are used.

Saved is earned
Many innovative technologies simply would not sell unless the customer's tax savings were included in the overall savings.

As a supplier, you therefore need to focus on telling customers about the tax savings that your product or service can offer them.