I want to reduce my customers' transport costs

If you can help to cut your customers' transport costs by launching new products or services, you could make a lot of money.

There are many different ways of reducing these costs:

• Less packaging means less to transport
• Shorter distances from producer to consumer
• Efficient technology to help reduce fuel consumption
• Dematerialisation (for example, an online service rather than physical delivery)
• Clean fuels attract lower taxes

A single technical improvement is rarely enough to cut transport costs. Transport is such a complex affair that the entire system often needs to be changed.

For example, improvements in the performance and weight of batteries are the deciding factor for the competitiveness of electric cars, but this innovation can only make a breakthrough once the necessary infrastructure, charging stations, marketing, political incentives and so on are also in place.